After years of incremental change, unboxings have become a little underwhelming. But AI provided a huge leap forward. And Samsung’s Galaxy S-twenty-four Ultra is packed full of it. including a series of AI translation features. To show Aussies how far the latest device had come, we went all the way back to before Samsung was a tech titan - when they were a grocery store trading noodles, dried fish and other Korean goods.
We embraced their extraordinary heritage to create an equally extraordinary unboxing. Everything was written in Korean. And we encouraged Aussie influencers to show off the phone’s cutting-edge A.I to translate it.
Inside, a catalogue hawked Samsung’s history. We served up the latest phone as fresh milk. The charging cord as instant noodles. And a Smart Tag locator hidden in canned mackerel.
