Paul Meates is an Executive Creative Director at CHEP, one of Australia’s most awarded agencies. He spent the 10 years prior working at Droga5 NY - named both Adage and Adweek Agency of the Decade in 2020. During that time he helmed multi-award winning campaigns for Meta, Ancestry, Prudential, Chase, Biofreeze, CNBC, Allstate and Coca-Cola, including two Grand Prixes and an Emmy Nomination.
In addition, Paul’s work for Coca-Cola was exhibited at the High Museum in Atlanta, all three films for Meta were accepted into the MoMA archives in New York, his work for Welcome.us was tweeted by Barack Obama, and he was listed among Campaign US’s 40 over 40.
Paul also co-founded The Great Brain Cell Sacrifice, a company that donated a book for every bottle of wine sold. The company launched three critically-acclaimed wines and donated enough books to fill 7 libraries in America’s most under-funded schools.
RECOGNITION
D&AD
STREET CASTING | Yellow Pencil | Meta | “No Comply”
EDITING | Yellow Pencil | Meta | “Skate Nation Ghana”
STREET CASTING | Yellow Pencil | Meta | “Skate Nation Ghana”
IMPACT | Graphite Pencil | Prudential | ‘Race for Retirement’
DIRECTION | Wood Pencil | Meta | “Skate Nation Ghana”
WRITING | Wood Pencil | Meta | “Skate Nation Ghana”
SOUND DESIGN | Wood Pencil | Meta | “Skate Nation Ghana”
CANNES
EDITING | Silver | Meta | ‘Skate Nation Ghana’
TITANIUM | Bronze | Prudential | ‘Challenge Lab : Chapter two’
CYBER | Bronze | Aust. Air Force | ‘Anytime. Anywhere’
CICLOPE
POST PRODUCTION | Grand Prix | Meta | ‘Skate Nation Ghana’
AICP
FILM | Best In Show | Meta | ‘We Change the Game’
CAMPAIGN EXCELLENCE | Winner | Meta | ‘We Change the Game’
EDITORIAL | Winner | Meta | ‘Skate Nation Ghana’
LICENSED MUSIC | Winner | Meta | ‘Skate Nation Ghana’
PRODUCTION | Winner | Meta | ‘Skate Nation Ghana’
CLIO
EDITING | Gold | Meta | ‘Skate Nation Ghana’
DIGITAL | Silver | Aust. Football League | ‘Most Precious Metal’
DIRECTION | Silver | Meta | ‘(Slightly) Life-Changing Story’
PRODUCTION DESIGN | Bronze | ‘(Slightly) Life-Changing Story’
DESIGN | Bronze | Coca-Cola | ‘An American Icon at 100’
EDITING | Bronze | Meta | ‘No Comply’
CINEMATOGRAPHY | Bronze | Meta | ‘Skate Nation Ghana’
DIRECTION | Bronze | Meta | ‘Skate Nation Ghana’
USE OF MUSIC | Bronze | Meta | ‘Skate Nation Ghana’
ONE SHOW
EDITING | Silver | Meta | ‘No Comply’
LONGFORM CAMPAIGN | Silver | Meta | ‘We Change the Game’
EDITING | Silver | Meta | ‘Skate Nation Ghana’
POSTER, SERIES | Merit | Coca-Cola | ‘An American Icon at 100’
PRINT | Merit | Coca-Cola | ‘An American Icon at 100’
BRANDED APPS | Merit | Aust. Air Force | ‘Paper Baron’
WEB DESIGN | Merit | Aust. Air Force | ‘Behind the Visor’
ENTERTAINMENT | Merit | Schweppes | ‘In is the new out’
INTEGRATED | Merit | Prudential | ‘Challenge Lab : Chapter two’
FILM LONGFORM | Merit | Meta | ‘Skate Nation Ghana’
DIRECTION | Merit | Meta | ‘Skate Nation Ghana’
DIRECTION (SINGLE) | Merit | Meta | ‘Skate Nation Ghana’
CINEMATOGRAPHY | Merit | Meta | ‘Skate Nation Ghana’
BRANDED ENTERTAINMENT | Merit | Meta | ‘No Comply’
MUSIC & SOUND CRAFT | Merit | ‘(Slightly) Life-Changing Story’
LONDON INTERNATIONAL
NEW DIRECTOR | Gold | Meta | ‘Skate Nation Ghana’
DESIGN | Gold | Coca-Cola | ‘An American Icon at 100’
DIGITAL DESIGN | Silver | Aust. Air Force | ‘Paper Baron’
CINEMATOGRAPHY | Silver | Meta | ‘Skate Nation Ghana’
DIRECTION | Silver | Meta | ‘Skate Nation Ghana’
PRINT | Bronze | Coca-Cola | ‘An American Icon at 100’
FILM CRAFT | Bronze | Odyssey House | ‘The Box’
WEBBYS
DESIGN | Webby | Aust. Air Force | ‘Paper Baron’
ART DIRECTION | Webby | Meta | ‘Skate Nation Ghana’
WEIRD | Honor | Camp Quality | ’One Buck. One Pluck’
WEBSITES | Honor | Camp Quality | ’One Buck. One Pluck’
WEB | Honor | Aust. Air Force | ‘Anytime. Anywhere’
VIDEO | Honor | Aust. Air Force | ‘Anytime. Anywhere’
INTERACTIVE FILM | Honor | Aust. Air Force | ‘Behind the Visor’
ENTERTAINMENT | Honor | Schweppes | ‘In is the new out’
INTEGRATED | Honor | Prudential | ‘Challenge Lab : Chapter two’
DIGITAL | Honor | Prudential | ‘Challenge Lab : Game of Odds’
EFFIES
SUSTAINED SUCCESS | Silver | Prudential | ‘The Challenge Lab’
BEVERAGES | Silver | Schweppes | ‘In is the new out’
SMALL BUDGET | Silver | Aust. Defence Force | ‘Source Code’
B2B | Bronze | Chase Bank | ‘A Point’s Worth’
FINANCE | Bronze | Chase Bank | ‘A Point’s Worth’
LIFESTYLE | Bronze | Ancestry | ‘Declaration Descendants’
BERLIN COMMERCIAL
COLOUR | Official Selection | Meta | ‘Skate Nation Ghana’
CONTENT | Official Selection | Meta | ‘(Slightly) Life-Changing Story’
SHOTS AWARDS
CINEMATOGRAPHY | Gold | Meta | ‘Once Upon a Time Everywhere’
EDITING | Silver | Meta | ‘Skate Nation Ghana’
EDITING | Bronze | Meta | ‘No Comply’
ASSOCIATION OF MUSIC PRODUCERS AWARDS
USE OF MUSIC | Winner | Allstate | ‘In better hands’
USE OF MUSIC | Winner | Meta | ‘We Change the Game’
GUILD OF MUSIC SUPERVISORS AWARDS
ORIGINAL MUSIC | Winner | Meta | ‘(Slightly) Life-Changing Story
THE ART DIRECTORS CLUB
CINEMATOGRAPHY | Bronze | Meta | ‘Skate Nation Ghana’
DIRECTION | Bronze | Meta | ‘Skate Nation Ghana’
SOUND DESIGN | Merit | Meta | ‘Skate Nation Ghana’
BRITISH ARROWS
EDITING | Bronze | Meta | ‘Skate Nation Ghana’
KINSALE SHARKS
EDITING | Bronze | Meta | ‘No Comply’
CREATIVE CIRCLE
EDITING | Gold | Meta | ‘Skate Nation Ghana’
1.4 AWARDS
COMMERCIAL | Gold | Meta | ‘Skate Nation Ghana’
WARC
INTEGRATED | Bronze | Ancestry | ‘Declaration Descendants’
ADWEEK
MEDIA | Plan of the Year | Biofreeze | ‘The pain is coming’
ADFEST
INTERACTIVE | Gold | Aust. Air Force | ‘Anytime. Anywhere’
GRAPHIS
BEVERAGES | Gold | Coca-Cola | ‘An American Icon at 100’
COMMEMORATIVE | Gold | Coca-Cola | ‘An American Icon at 100’
POSTER | Silver | Coca-Cola | ‘An American Icon at 100’
BOOKS | Merit | Coca-Cola | ‘An American Icon at 100’
POSTER | Merit | Coca-Cola | ‘An American Icon at 100’
PHNX
PACKAGING DESIGN | Bronze | ‘The Great Brain Cell Sacrifice’
SPIKES ASIA
DIGITAL | Silver | Ladder Fdn. | ‘Homepage for the Homeless’
FILM | Bronze | Odyssey House | ‘The Box’
DIGITAL | Bronze | Aust. Air Force | ‘Behind the Visor’
DIGITAL | Bronze | Aust. Air Force | ‘Anytime. Anywhere’
AWARD
DIRECT | Silver | Ladder Fdn. | ‘Homepage for the Homeless’
RETOUCHING | Silver | Schweppes | ‘Where Spring Comes From’
ART DIRECTION | Bronze | Schweppes | ‘Where Spring Comes From’
DIRECT | Bronze | Aust. Defence Force | ‘Source Code’
INTERACTIVE FILM | Bronze | Aust. Air Force | ‘Anytime. Anywhere’
ONLINE FILM | Bronze | Aust. Air Force | ‘Anytime. Anywhere’
DESIGN CRAFT | Bronze | Aust. Air Force | ‘Anytime. Anywhere’
DIGITAL DIRECT | Bronze | Aust. Air Force | ‘Anytime. Anywhere’
USE OF MUSIC | Bronze | Odyssey House | ‘The Box’
PRODUCT DEV | Bronze | Ladder | ‘Homepage for the Homeless’
W3 AWARDS
MOBILE GAMES | Gold | Aust. Air Force | ‘Paper Baron’
WEBSITE | Silver | Aust. Air Force | ‘Behind the Visor’
WEBSITE NAV | Silver | Aust. Air Force | ‘Behind the Visor’
UX | Silver | Aust. Air Force | ‘Behind the Visor’
WEBSITE DESIGN | Silver | Aust. Air Force | ‘Behind the Visor’
ONLINE EMPLOYMENT | Silver | Aust. Air Force | ‘Behind the Visor’
GOVERNMENT | Silver | Aust. Air Force | ‘Behind the Visor’
EMPLOYMENT | Silver | Aust. Air Force | ‘Anytime. Anywhere’
ONLINE VIDEO | Silver | Aust. Air Force | ‘Anytime. Anywhere’
BRANDED CONTENT | Silver | Aust. Air Force | ‘Anytime. Anywhere’
GOVERNMENT | Silver | Aust. Air Force | ‘Anytime. Anywhere’
YOUNG GUNS
INTEGRATED | Silver | Prudential | ‘Challenge Lab : Chapter two’
ONLINE | Bronze | Prudential | ‘Challenge Lab : Chapter two’
TRADE MAGAZINE | Bronze | Laminex | ‘The Laminex Collection’
IMMORTAL AWARDS
Meta | Finalist | Meta | ‘No Comply’
Meta | Finalist | Meta | ‘Skate Nation Ghana’
SXSW
INTERACTIVE | Finalist | Aust. Air Force | ‘Anytime. Anywhere’
EMMYS NOMINATION
OUTSTANDING COMMERCIAL | Meta | “Skate Nation Ghana”
Published Work
Paul’s work has also been covered by influential publications, published in coffee-table books and hung in museums, reaching far beyond industry press and driving deeper into culture.
LISTS
Campaign US 40 over 40
PUBLICATIONS
New York Times | The Berrics | Hypebeast | It’s Nice That | Forbes | Dazed | Mixmag | Elle | Vimeo Staff Pick | Vanity Fair | Wine Spectator | Wine Enthusiast | CNN | Fox News | Huff Post | Daily Mail | Wired | Buzzfeed | Fast Co. | GQ | Nasdaq | The Guardian | Insider | MSN | Yahoo Finance | CBS News | NY1 News | CNET | Observer | Time | Wallpaper | Chicago Athenaeum Museum | BBC | Cool Hunting | Nicki Swift | Inc. | Freakonomics | Herald Sun | Pedestrian TV | Gizmodo | Nowness | Today show | Thrillist | Grubstreet | Refinery29 | IMDB | Washington Post | CBS news | USA Today | Men’s Journal | NBC Sports
MUSEUMS
High Museum | National Archives | MoMA Archives
Kiss The Past Hello. Assouline, 2015
200 Best Illustrators Worldwide. Lürzers, 2012
Hehehe Doodle. Barnes and Noble, 2022
The Right Brain Workout. Penguin, 2019
EXPERIENCE
EXECUTIVE CREATIVE DIRECTOR
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Leading the Sydney office’s creative talent and output, and member of the CHEP Network National Creative Leadership team.
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Adweek Agency of the Decade: 2010-19
Ad Age Agency of the Decade: 2010-19
Ad Age Agency of the Year: 2021
Fast Co. Most Innovative: 2013 | 2017 | 2019-20
Cannes Independent Agency of the Year: 2015-17
Creativity Agency of the Year: 2015 | 2016 | 2019
D&AD Agency of the Year: 2019
Shots Agency of the Year: 2021-22
Ciclope Agency of the Year: 2021
Ad Age A-List: 2013-17 | 2021-22
Adweek Agency of the Year: 2014 | 2016
Effies Most Effective Independent: 2015 | 2017-20 -
Gunn Report - World's Top 10 Agencies 2013
Cannes - Australian Agency of the Year 2012
Gunn Report - World's Top 50 Agencies 2009 -
2005 - The George Agency (Publicis), Melbourne
2003 - Rothco (now Droga5, Dublin)
2002 - brainCELLS Perth
2001 - Ogilvy & Mather Sydney
1998 - The Shorter Group Perth
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Curtin University (BA design)