THE FILM
More than a metaphor
Wherever you see the loveable character from the film, a donation is made to help kids in hospital get home sooner. 50c from every sale of Coles ‘Mum’s Sause’ helps kids in hospital get home to family. 50¢ cents from Arnott’s lunch packs helps sick kids return to school. $10 from every hat sold at Lowes helps kids in hospital get back outside. And 50c from Swisse kids’ vitamins will aid projects designed to allow sick kids to mend at home. And that’s to name just a few.
household names HELPING TO GET sick kids home
MERCHANDISE
Our character also opened up additional revenue streams for Hospitals United for Sick Kids through merchandising opportunities like plush toys (the wash tag encourages parents to wash it first, so it smells like home for their child).
All revenue raised directly funds treatments, research, and equipment, each uniquely designed to help sick kids spend less time in hospital.