We travelled the world and showed our game to people for the first time. While very few understood it, no one could deny how fast and hard it’s played. We filmed the reactions of people from all walks, from soccer fanatics, to Texas ranchers, college football players and tai chi hobbyists, and aired their responses back home in Australia.
Activation
The AFL Premiership Cup is sought after by every player in the league and hungered for by every fan in the country. When each cup is forged, 42.2 grams of metal are left behind. We set out to prove that much like our beloved game, the premiership cup is without equal. And that it’s in fact, the most precious metal in the world.
