ROLLUP
SMOOTH
WINNING
MOON
This campaign reimagines Allstate - one of America’s oldest insurance providers - as the only glass-half-full brand in a category focused on disaster and destruction.
We revamped their 90-year-old tagline to signal Allstate protects you now more than ever. We created a heightened world, where everything is going to be OK - you’re well insured after all. And we rebuilt the brand from the ground up, devoid of ambassadors, repetitive constructs, jingles, or spokescritters - defying every category norm.
