PAUL MEATES
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A (slightly) life-changing story

In response to the Apple iOS update that blocked the data tracking used in personalized ads, we reminded people how important these ads are for small businesses. In a bombastic musical spectacle, we dramatised that moment when someone discovers something new, something that is so perfect for them that their whole world changes, well…if only ever so slightly.

FILM

Hands over eyes from Meta's Kinsale Shark awarded campaign "Good ideas deserve to be found" by droga5
Dancing penguins from Meta's "A (slightly) life changing story" by droga5
Fast Company article titled "welcome to Meta's weird advertising war with Apple - the musical" in response to Meta's Berlin Commercial awarded campaign "Good ideas deserve to be found" by droga5
 
 
 

OUTDOOR

In OOH, ornate, larger than life oil paintings took each of the (slightly) life-changing moments from our film, and heightened them further.

 
 
Slightly life changing moments from Meta's "good ideas deserve to be found" campaign by droga5
Slightly life changing background texture from Meta's "good ideas deserve to be found" campaign by droga5
Slightly life changing out-of-home from Meta's "good ideas deserve to be found" campaign by droga5
Slightly life changing out-of-home from Meta's "good ideas deserve to be found" campaign by droga5
Man discovers new spices in Meta's award winning campaign "Good ideas deserve to be found" by droga5
Man discovers eco sponges in Meta's award winning campaign "Good ideas deserve to be found" by droga5
Slightly life changing texture from Meta's "good ideas deserve to be found" campaign by droga5
PR for Meta's "A (slightly) life changing story" - part of "Good ideas deserve to be found" by droga5
PR and awards for Meta's 'A (slightly) life-changing story" from the "Good ideas deserve to be found" campaign by droga5