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In is the new out

A ground-breaking, 500 page cocktail content hub that encourages us to look beyond beer and wine and to experiment making cocktails at home. 

Drawing upon advice from Australia’s best barkeeps, we rewrote the recipe books (with grapefruit, tequila and a dishwasher no less) and served up articles that inspired creativity at home (like alcoholic sandwiches).

Homepage for Schweppes One Show award winning "cocktail revolution" online hub by GPY&R Melbourne
Party content from Schweppes Webby awarded content hub "Cocktail Revolution" by GPY&R
Mixing tips from Schweppes Effie awarded content hub "Cocktail Revolution" by GPY&R
 
 

Then we traveled the world in search of exotic home-spun alcoholic beverages with musician Jordan Redaelli. He experimented with Poya - a local palm wine in Sierra Leone. Visited a home-spun Palinka operation in the Carpathian Mountains, Transylvania. And ventured to La Paz, Bolivia to mix with the world’s strongest alcohol - a 96% booze called Caiman Liquor.  

 
 
Knapsack Bartender from Schweppes Webby awarded content hub "Cocktail Revolution" by GPY&R
Knapsack Bartender in search of Poyo from Schweppes Webby awarded content hub "Cocktail Revolution" by GPY&R
Knapsack Bartender in search of Poyo from Schweppes Webby awarded content hub "Cocktail Revolution" by GPY&R
Knapsack Bartender from Schweppes Webby awarded content hub "Cocktail Revolution" by GPY&R
Knapsack Bartender from Schweppes Webby awarded content hub "Cocktail Revolution" by GPY&R
Knapsack Bartender mixes Palinka from Schweppes One Show awarded content hub "Cocktail Revolution" by GPY&R
Caiman, the world's strongest spirit, from Schweppes One Show awarded content hub "Cocktail Revolution" by GPY&R
 
 

It was the definitive online guide to getting drunk at home and it proved that you don’t need to go to a bar, or be a bartender, to make great cocktails.

 
 
Everything there is to know about cocktails, from Schweppes Effie awarded content hub "Cocktail Revolution" by GPY&R
sPR from Schweppes Webby award winning "cocktail revolution" online hub by GPY&R Melbourne
 
PR and awards from Schweppes content hub "Cocktail Revolution" by GPY&R