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One Buck, One Pluck

There are approximately 110,000 hairs on the human head. My creative partner, Alex Wadelton agreed to pluck one hair for every dollar donated to children’s cancer charity ‘Camp Quality’. He was willing to pluck them one at a time until they were all gone, raising a potential $110,000 for this important cause. We put Alex in pain to make kids with cancer feel better.

CASE FILM

Alex Wadelton pulls hair our of his head in Webby award winning campaign for Camp Quality
Newspaper article of Alex Wadelton pulling his hair out for children's cancer charity Camp Quality
PR and awards for "One Buck One Pluck" by GPY&R